Would you buy your Wedding Ring from Diamond Geezer ?

July 30th, 2008 • Related • Filed Under

After watching Dragon’s Den this week I was intrigued to take a look at the website behind Diamond Geezer. The owner behind the family firm, Clive Billing, walked away from the investment deal offered by Peter, Theo and James because it meant him giving away too much equity in his firm. I would have probably done the same because I would have been uncomfortable in giving up 40% of my business. Anyway, I remembered Clive being particularly proud of his position in Google for search keywords “Diamond Engagement Ring” which he said was listing as 9th in the Google rankings. Now, I am not sure when the Dragons Den episode was filmed but I have just trawled through 13 pages on Google and cannot find Diamond Geezer anywhere for this search term. But then who needs Google when you have prime BBC airtime and I see a note on the home page of Diamond Geezer today apologises for the sites slowness in light of its recent television fame.

The choice of Wedding and Engagement rings on the site is huge and I was impressed with the amount of information on the site. Whilst browsing however I keep reminding myself of something that Peter Jones said on the BBC2 show on Monday and that was the problem he had with the company name ‘Diamond Geezer’. I have to agree …. It just does not sound like the type of place I would want to buy an expensive engagement or wedding ring from. If it were my site I would also redesign the logo and do away with the tacky VAT free sale banner on the wedding ring pages - (mind you my voice is not that of a successful multi millionaire businessman). I know this is all very superficial and does not reflect on the quality of the product or service but in this day and age appearances are everything. To me the name diamondgeezer.com sounds like the kind of website name Dellboy would have put together subsidiary for Trotters Independent Trading Company.

Would you buy your wedding ring from Diamond Geezer ?

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There Are 2 Responses So Far. »

  1. Comment by Mike Blackburn on 30 July 2008:

    It’s amazing what Clive’s appearance did for web traffic for diamonds and rings, he claimed to have the top Google listing for “diamond engagement ring” when in fact that position belongs to an SEO client of ours ZS Diamonds they saw an enormous spike in traffic as a result.

  2. Comment by Alan McLoughlin on 4 August 2008:

    We bought both our engagement ring and now our wedding rings through this firm, and I’m more than utterly satisfied.
    I was initially scptical, but the name does the job and sticks in your mind.

    The main factor was the conflict-free diamonds at the time as well as a good price.

    Since then we’ve experienced excellent customer service, ad now have a pair of the most beautiful custom designed wedding rings, thanks to their own workshop.

    If the name makes you think twice, then good, it’s a big investment, but let me reassure you, it’s not a decision you’ll regret. I’d recommend them to anyone.

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